Employee Motivation in IKEA Assignment Example | Topics and Well Written Essays - 1000 words

Employee Motivation in IKEA - Assignment Example The assignment "Employee Motivation in IKEA" analyzes the IKEA company management strategies, how it motivates its employees and how this motivation can be achieved. Several theories can be used to express the IKEA’s concern to employee motivation. It is stated that motivation occurs when the psychological needs of an employee are fulfilled and satisfied. As such, an employee that does not have any psychological issues will be dedicated to the productivity of the firm. Consequentially, there is an inverse proportion between the psychological satisfaction of an employee and employee’s productivity. Employees that have limited psychological issues as a result of psychological fulfillment are utterly productive. On the other hand, employees that have unlimited psychological issues in as a result of psychological dissatisfaction record dismal performance. With such considerations, IKEA has initiated an aspect of ensuring the employees are psychologically satisfied. According to the Maslow’s hierarchy of needs, employees need physiological needs for optimal performance. In this line, IKEA has ensured the employees are accessible t o basic needs. This is the provision of a better remuneration to the employees. As such, employees will have an easy time in catering for their food, water warmth, and rest. Employees are motivated by the provision of a safe environment. The security and safety of the employees motivate the employees to work for an organization for a long period. This limits employees working in paranoia.

Starbucks related to Pacific North West Research Paper

Starbucks related to Pacific North West - Research Paper Example To succeed in the Pacific Northwest market therefore, Starbucks must position itself strategically through knowing and understanding the needs of the customers in the region, particularly during hard economic times. This report therefore will be attempting to determine the most appropriate strategy for Starbucks to apply in this area, between the pricing and quality strategy, in efforts to retain its huge customer base during hard economic times (Kotelnikov 1). Considering the modern challenging economy plus the competitive business world, retention of the customer base is crucial for any business success, including Starbucks. If Starbucks fails in satisfying their customers fully, to encourage them to stay, competitors will take the opportunity to meet those needs, thus leading to increased customer turnover rates (Kotelnikov 1). This is a great risk to the company because customer satisfaction and retention drive profits. Managing the existing customer base moreover will cost less, while increasing sales, as compared to seeking new customers. Starbucks business relies heavily on repeat customer purchases and customer loyalty. The company must therefore devote in developing its customer experiences and loyalty. Starbuck thus has to be increasingly strategic in succeeding in different regions, and in this case, the Pacific Northwest market. Identifying the needs of this market will help the company in positioning itself strategically to win customer loyalty, thus retaining its huge customer base. Lowering the prices or continuing to develop the quality of its brand could be the two strategic options Starbuck can choose to succeed in this market (Auch-Roy 17). The Pricing Strategy: Starbucks needs to adjust its prices downwards as trends have shown that the company’s coffee is more price-elastic as compared to coffee demand,